strategy

Our strategies are imaginative, cohesive, empathetic and grounded, delivering transformation to
your business.

Our strategic work spans a wide range of areas including business analysis, digital strategy, content strategy, social strategy and ongoing monitoring and analysis. These individual services incorporate everything from development of value propositions and business case formulation to strategic plans, business plans, feasibility studies, business modelling and future road-mapping.

We start with business analysis – deep diving into your goals, objectives, market research, target audiences, current positioning, competition and analytics. We ask the deeper questions that give us (and you!) insight into your business. We segment the market, develop user personas and examine your existing digital assets and competitors.

We use Mindfulness techniques to empathize with the needs of your customers and get inside their heads. We then plan our strategies, designed to trigger positive emotional responses at the optimal times.

In today’s fast changing digital age, the phrase “innovate or die” has never been more appropriate…or more of a challenge. Our User Experience’ Strategy Lab sits at the heart of our business. A collective of cross-departmental specialists and emerging technology partners, User Experience’ Strategy Lab ensures you are leveraging the latest in digital thinking and technology and ultimately driving growth at scale to power your business growth at scale.

success story

Challenge:

MagInfo’s website had a high bounce rate and their only marketing was word-of-mouth.

Solution:

Our team developed a strategy that included a full rebrand, new website, a YouTube campaign, integrated ad campaigns, direct lead gen campaigns and organic SEO campaign.

Results:

Within a few months Mag began securing new customers and just 9 months from launch of the campaign secured a 7 figure client.